26th Sep 2024
MARKET DOMINATION
Achieving Sustainable Success
Participants:
Client: Ajayi, CEO of EcoSure Hydration, an eco-friendly reusable water bottle brand.
Pop.Tree Team: Adesewa and Toluwani from www.tabeautypoptree.com
Ajayi:
“Thanks for meeting with me today, Adesewa and Toluwani. We need help with our activation strategy. We’re looking to bring in sales reps to promote our reusable water bottles and help us hit our sales targets.”
Adesewa:
“It’s a pleasure to meet you, Ajayi. Expanding a product like EcoSure Hydration into new markets is an exciting challenge. Can you tell us more about your specific targets and what you hope to achieve?”
Ajayi:
“We’re currently selling about 1,000 units a month but want to triple that next quarter. We need a strong, dedicated sales team to connect with consumers and retail partners, but finding the right talent has been difficult.”
Toluwani:
“That’s a great goal. Expanding into new markets will require coordination and the right talent. We specialize in finding the right sales reps that match your brand values.”
Adesewa:
“Can you tell us more about the selling points of EcoSure Hydration and who your target customers are?”
Ajayi:
“Our bottles are made from sustainable materials and are sleek, durable, and customizable. We’re targeting environmentally-conscious consumers — younger professionals, fitness enthusiasts, and outdoor adventurers — in urban centers like Lagos, Abuja, and Port Harcourt.”
Toluwani:
“Perfect. We’ll scout sales reps who have experience with eco-friendly products and can effectively communicate your brand’s value.”
Adesewa:
“Our process includes Talent Identification, Personality Matching, and Sales Rep Training to ensure the best fit for your product activation.”
Ajayi:
“This all sounds great. Once we’ve got the sales reps in place, how do we kick off the actual activation?”
Toluwani:
“We’ll start with store activations in Lagos, Abuja, and Port Harcourt, then push online sales. Feedback will help us adjust strategies in real-time to keep the campaign on track.”
Ajayi:
“That level of oversight is what we need. How soon can we start?”
Adesewa:
“We can start talent scouting right away and track weekly progress once activations begin. We’ll send over the proposal for your review.”
At www.tabeautypoptree.com we specialize in recruiting top sales talent for product activations. Contact us to ensure your brand reaches its sales and marketing targets.
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T.A.Beauty •Pop.Tree
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Convener - Founder/CEO