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Value
Proposition
My work spans designing scalable systems, leading real-life storytelling experiences, and coaching individuals and teams toward high-impact growth. Whether managing product lifecycles, producing purpose-driven content, or guiding clients through transformation, I thrive on creating structure around bold ideas and unlocking potential in people and projects alike. I operate with a strategic lens and a human-centered approach — always aligning innovation with intention.
- Product Lifecycle Management
- Project Planning & Execution
- Client & Stakeholder Engagement
- Strategic Branding & Activation
- Coaching & Personal Development
- Team Leadership & Collaboration
Graduate Education Year 2021 - 2025
Project Showcase
4.9/5
Pop.tree Elite Hangout & Photoshoot 7.0
Reality Producer
As Reality Producer for Pop.Tree Elite Hangout & Live Photoshoot 7.0, I led the end-to-end execution of a lifestyle and branding reality experience designed to spotlight emerging talents and creative expression. I oversaw cast coordination, production flow, and branded visual storytelling, delivering high-quality media content that elevated Pop.Tree’s influence across art, culture, entertainment, and experiential brand ambassadorship.
4.8/5
Art Of Technology Lagos 7.0
Project manager
As Project Manager for Art of Technology Lagos 7.0, in partnership with Eko Innovation Centre and the Ministry of Innovation, Science and Technology (MIST), I led seamless coordination across stakeholders, sponsors, and creative teams to deliver a high-impact, future-focused tech event. I oversaw planning, logistics, and real-time execution, ensuring every session, showcase, and digital asset met strategic goals — transforming bold ideas into structured actions that shaped Africa’s growing innovation ecosystem.
4.6/5
HealthPointer
Group Leader
As Group Leader for Team 1 under the HealthPointer project in the 3MTT Lagos Internship Initiative, I led multiple Team Leaders to drive departmental outcomes in developing a smart healthcare chatbot for symptom checking. I ensured cross-team synergy, technical execution, and timely delivery. Our innovation aimed to improve early-stage health assessment and digital access to care across Nigeria and Africa’s broader healthcare landscape.
4.5/5
MarkHack 4.0
Project manager
As Project Manager for MarkHack 4.0, a leading marketing hackathon by Eko Innovation Centre in partnership with GDM Group and Brand Communicator, I led end-to-end coordination — from strategic planning to real-time execution. I managed stakeholders, creative teams, and sessions that fostered innovation at the intersection of marketing and technology, delivering a dynamic platform that empowered young talents and redefined brand-tech engagement across Nigeria and Africa.
The Roadmap to Working With Me
Initial Contact – Let’s Connect
When a client reaches out, I respond with openness and curiosity.
Discovery Conversation – Understanding the Vision
We schedule a short call or exchange briefs. I ask key questions to understand your goals, timelines, team structure, and where you see my value fitting in.
Proposal of Value – My Role in Your Success
Once I understand the scope, I outline how I can contribute, including key deliverables, timeline, collaboration style, and impact points.
Formal Onboarding – Let’s Get to Work
Once aligned, we formalize with a working agreement or mutual confirmation. I request access to relevant documents, team members, or platforms and we schedule a kickoff.
Endorsed for Credibility & Excellence
Ààrẹ is a rare leader who blends technology, creativity, and human development. His work on major public initiatives and talent programs reflects exceptional planning and delivery skills. He scales impact beyond execution—into ecosystems. I confidently recommend him for leadership, collaboration, or executive engagement in innovation, tech, and development.
Com.seyi Ibitoye >< Lead Consultant, Sogevents Consult.
Ààrẹ Adékúnlé ALIU is a force in entertainment, life coaching, and brand building. His mentorship unlocks talent, and his production ideas inspire transformation. With cultural depth and executional power, he delivers excellence every time. I recommend him for roles or partnerships requiring vision, discipline, and purpose-led influence.
Kingsam Gbenga Adenugba >< CEO, Kingsview Entertainment.
Ààrẹ Adékúnlé ALIU drives growth through mentorship, innovation, and brand empowerment. His influence on young professionals is measurable and enduring. As a career coach and mentor, he blends emotional intelligence with strategy. Highly recommended for global leadership, mentorship, and transformation initiatives.
Phoebemillicent Njoroge>< HRO, Autocheck.
Research Interests & Applied Experience
I am deeply interested in the intersection of product and project management, premium branding, strategic advertising, and ecosystem innovation. Backed by hands-on experience, my research explores how immersive storytelling, talent development, and digital brand experiences can drive market relevance, consumer loyalty, and scalable product solutions within competitive and creative industries.
Group Chief Executive Officer
Pop.Tree Group
Jan 2016 – Present
- Visionary Leadership and Brand Alignment: Provide overarching leadership and clarity of vision for Pop.Tree Group, ensuring all initiatives align with its mission to nurture creativity, innovation, and purposeful impact.
- Strategic Development of Subsidiary Brands: Oversee the incubation, development, and synergy of multiple creative ideas, business ventures, and digital platforms held under the Pop.Tree Group umbrella.
- Holding Brand Stewardship: Maintain and communicate the identity of Pop.Tree Group as a holding brand, strategically connecting and empowering affiliated brands such as T.A.Beauty Pop.Tree, TechRoot Circuit, and other emerging concepts.
- Innovation Facilitation and Creative Ecosystem Building:
Foster an enabling environment where visionary projects can grow, collaborate, and evolve, bridging diverse sectors such as media, tech, talent development, life coaching, and branding. - Governance and Operational Oversight: Ensure the smooth operation and sustainability of all Pop.Tree entities by providing administrative support, strategic direction, and shared resources.
- Collaboration and Stakeholder Engagement: Actively engage stakeholders, partners, and collaborators across the Pop.Tree network to co-create meaningful projects and profitable opportunities.
- Resource Mobilization and Investment Coordination: Mobilize internal and external resources to support the launch and expansion of group initiatives while exploring sustainable funding and investment opportunities.
- Public Representation and Brand Advocacy: Represent Pop.Tree Group at key forums, events, and engagements, promoting its reputation as a catalyst for emerging talent and transformative ideas.
- Documentation and Legacy Building: Document the evolution, impact, and milestones of Pop.Tree Group’s sub-brands to ensure transparency, learning, and long-term legacy.
- Leadership of Signature Initiatives: Lead or co-convene flagship programs and campaigns that define the Pop.Tree Brand identity.
Project Manager
Eko Innovation Centre
Dec 2024 – Present
- Project Planning & Execution: Develop detailed work plans, timelines, and resource allocation for all projects, ensuring alignment with EIC’s goals.
- Team Coordination: Lead cross-functional teams, assign roles, and ensure effective communication and collaboration among all stakeholders.
- Stakeholder Engagement: Serve as the main liaison between internal teams, partners, clients, and external stakeholders, providing regular updates and feedback loops.
- Budget & Resource Management: Oversee project budgets, track expenditures, and ensure optimal use of available resources.
- Risk Management: Identify project risks early, propose mitigation strategies, and adapt plans to ensure project continuity and success.
- Monitoring & Reporting: Track project progress, milestones, and KPIs, and provide detailed reports to leadership and sponsors.
- Quality & Impact Delivery: Ensure projects meet quality standards and deliver measurable innovation impact aligned with EIC’s mission.
Team Leader-Community Projects & Engagement
3MTT
Aug 2024 – Present
- Community Impact: Led and coordinated community-focused projects, driving engagement across diverse teams to meet objectives.
- Result Driven: Successfully inspired creativity and collaboration, resulting in the effective execution of initiatives that positively impacted local communities.
- Stakeholder Management: Managed stakeholder relationships, ensuring clear communication and alignment of goals to guarantee project success.
- Project Execution: Spearheaded strategic planning and problem-solving efforts for key volunteer projects, enhancing operational efficiency and overall outcomes.
- Team Building: Fostered team development and motivation, building a cohesive environment that encouraged innovative ideas and high-performance standards.
Product Relations Manager
iLOTBET
May 22 – Aug 2024
- Team & Stakeholder Alignment: Coordinate communication between product teams and stakeholders to align goals and expectations.
- User Friendliness: Gather and analyze feedback from users to guide product improvements.
- Public Awareness: Support marketing efforts by ensuring accurate and appealing product messaging.
- Product Growth Strategy: Monitor product performance and recommend enhancements.
- Product Development: Build relationships with partners and clients to boost product adoption.
- Product Activation: Assist in product launches by managing timelines and cross-functional collaboration.
- Team Training: Provide training and support to internal teams on product features and updates.
- Brand Ambassador: Represent the product at events, meetings, and presentations.
- Competitor Analysis: Track competitor activity to inform strategic decisions.
- Constructive Report: Prepare reports on customer insights and product impact.