Ààrẹ Adékúnlé ALIU, professionally known as Direct A, is a visionary leader, product strategist, and creative entrepreneur whose journey reads like a well-scored documentary of growth, execution, and impact. A distinguished Fellow of the Lagos State Ministry of Wealth Creation and Employment’s Employability Skills Development Programme, he is deeply committed to economic empowerment, innovation, and development.

Currently, Direct A shapes digital momentum as an SEO Product Specialist at Easywin Nigeria, where he architects search-led growth systems, optimizes product visibility, and aligns SEO frameworks with core business objectives. His work bridges data, content, and product strategy to drive user acquisition, engagement, and conversion in competitive digital markets.

He also serves as Product Manager at AVB Invest Inc, leading product planning, roadmap execution, stakeholder alignment, and market-driven innovation. Here, ideas are transformed into scalable, user-centered products that balance commercial goals with long-term value and operational efficiency.

Beyond titles, Direct A is known for disciplined execution, strategic clarity, and solutions that respond to industry demands and community needs. His leadership blends creativity with structure, ensuring measurable outcomes and growth globally.

He is the Convener of www.tabeautypoptree.com 

A Pro-Station of Creativity—a multidisciplinary ecosystem integrating branding, talent development, media production, and business activation. As a Reality Producer and Life Coach, he has built platforms that nurture emerging talents, elevate brands, and tell purposeful stories that move culture forward.

Affectionately called “Someone’s Director” within the entertainment space, Direct A brings a cinematic eye to leadership—vision-driven, intentional, and precise. His contact remains open, inviting partnerships and collaborations that transform ambition into shared impact worldwide.